You might have recently seen stories involving people’s Instagram accounts getting hacked, followed by phones suddenly losing service, and sometimes culminating in threatening messages from sketchy numbers.
Welcome to the world of SIM hijackers and user name marketplaces, where you can trade rare social media accounts –like @rainbow or @power– for Bitcoin from anonymous people on the Internet, and never know for certain if they were procured legally or if you will get scammed.
This post focuses on OG (which stands for “original”) user names for popular and rapidly-growing social media platforms and what you need to know before trying to buy one.
You came up with a great business idea, thought of a few catchy business names, went to buy the domain, and boom… it’s taken. Sounds familiar?
Finding the perfect domain name for your startup can be a tedious task. Most of the good brand names have been already registered and there are hundreds of top-level domains to choose from. So where do you begin when you are trying to bring your new business idea to life?
We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?
The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.
This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.
Building a brand is no easy feat.
It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.
But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
Premium domains (and many other digital assets), like wine or cheese, get better with age. This might sound like a tacky metaphor, but there’s plenty of evidence that the value of domains tends to increase with time, and it’s not just because good things happen to those who wait.
There are many professional challenges for anyone managing a team of direct reports – and once in a blue moon, you might face the rare situation of losing everyone in your team, something I can relate with.
This is my account of the story and recommendations on how to avoid finding yourself in this unlucky situation.
2018 is the year I managed to sell my first premium domains.
Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.
Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
This is a compilation of some the top inspirational quotes for startups and entrepreneurs that we’ve shared on social media so far. Enjoy!