Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
The year was 2013, and while I was bored to death with my meaningless home-office job, BuzzFeed was becoming the king of viral content.
I clearly needed a distraction and decided to take a stab at writing content for the BuzzFeed community (for free and without any expectations).
Facebook is by far the top advertising platform for any digital marketer.
Their offering includes vast targeting capabilities, granular audience segmentation, catchy ad placements, and much more. When combined correctly, it can deliver amazing results for your company, such as increasing website traffic and driving conversions.
Billions of people share every second of their lives on every platform under the sun, broadcasting infinite amounts of content to the world, but only consuming a fraction.
Welcome to the era of information overload and shorter attention spans.
2017 was the year I became obsessed with premium domain names.
While everyone else was busy with cryptocurrency and the elections, I was getting deeply immersed in premium domains, more specifically 4-letter .com’s (also known as LLLL.com domains).
Brand names hold a peculiar fascination in today’s marketplace. With so many companies vying for our attention, a distinctive and memorable name can make all the difference.
Take Tois, for example. This intriguing neologism has been adopted as our very own brand name. But what exactly does it mean? As it turns out, unraveling the mysteries behind this brand leads us down some fascinating lexical rabbit holes.