# Tois

> Tois helps businesses stay visible as discovery shifts from search engines to AI platforms like ChatGPT, Claude, Gemini, and beyond. We specialize in AI visibility, search authority, and growth infrastructure for businesses navigating the next era of digital discovery.

Tois is an advisory practice founded by Tobias, a growth marketer and demand generation leader based in Austin, Texas, with over a decade of experience helping technology companies build systems that drive growth. Tois takes a lean, systems-focused approach — no bloated retainers, no recycled marketing playbooks. The goal is to help businesses become easier to discover, easier to trust, and easier to choose.

## Services

Tois offers three core service areas organized around a Discover → Build → Grow framework:

### AI Visibility Audit
A strategic assessment of how discoverable a business is across search engines, AI platforms, and the modern web. Deliverables include a comprehensive visibility assessment, prioritized opportunity roadmap, AI-search readiness score, strategic recommendations, and an executive summary and action plan. Ideal for businesses that want to understand their current visibility before making additional marketing investments.

Areas analyzed: search visibility fundamentals, AI-search readiness, website structure and semantic architecture, content authority and topical coverage, local discoverability signals, technical SEO foundations, and competitor visibility benchmarks.

### AI Authority Architecture
Builds the content, schema, authority, and trust signals that search engines and AI systems rely on for modern SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). Covers content strategy, topic cluster development, service page architecture, internal linking systems, structured data implementation, knowledge and entity optimization, and authority-building frameworks. Ideal for businesses looking to establish long-term authority within their market.

### AI Growth Infrastructure
Connects AI visibility to measurable business outcomes through analytics, conversion systems, and strategic optimization. Covers analytics and measurement, conversion paths, lead capture systems, CRM alignment, reporting frameworks, marketing operations, and performance monitoring. Ideal for businesses ready to connect marketing performance to business outcomes.

## Visibility Framework

Tois uses a three-phase framework:

- **Discover** — Identify visibility gaps, authority weaknesses, and AI-search opportunities.
- **Build** — Implement content architecture, semantic structure, and trust signals.
- **Grow** — Measure discoverability, strengthen authority, and improve conversions.

## About Tobias

Founder of Tois. Growth marketer and demand generation leader based in Austin, Texas. Career spans demand generation, digital marketing, and campaign strategy across multiple SaaS technology organizations, including digital acquisition, account-based marketing (ABM), marketing operations, attribution, analytics, conversion optimization, and team leadership. Has led growth initiatives for venture-backed startups and enterprise technology companies, managed multimillion-dollar marketing budgets, and helped generate millions of dollars in pipeline and revenue.

Core beliefs: visibility beats volume; authority beats shortcuts; simplicity scales; technology should create leverage; strategy comes first.

## Blog

Tois publishes insights on AI discovery, digital marketing, and the evolving search landscape.

Recent posts:
- What's All the Rage with AI Agents (March 2025)
- Why OpenAI Acquired Chat.com (February 2025)
- How Account-Based Marketing Is Evolving Into Personalized Customer Experiences (November 2024)
- How AI and Accelerated Computing Are Changing Sustainability (October 2024)
- The B2B Digital Performance Marketing Playbook (January 2024)
- Unlocking the Full Potential of Google Analytics 4 (December 2023)
- How to Build a Lead Scoring Engine (November 2023)
- Mastering Demand Generation in High-Growth Tech Companies (November 2023)
- Demand Generation Strategies to Attract More Marketing Qualified Leads (October 2023)

## Key URLs

- Homepage: https://tois.com/
- Work / Services: https://tois.com/work/
- About: https://tois.com/about/
- Blog: https://tois.com/blog/
- Contact: https://tois.com/contact/

## Social

- Instagram: https://instagram.com/toisx
- Twitter/X: @tois_com
- Facebook: http://facebook.com/toiscom