Austin, TXAbout Me
- I specialize in digital marketing, inbound marketing, growth marketing, and demand generation.
- I focus on optimizing paid digital channels, ideating unique marketing campaigns, and delivering delightful web experiences.
- I am the person who generates leads at the top of the funnel and helps accelerate them down the funnel.
- I am drawn to tech startups in the B2B space.
- I speak English and Spanish fluently.
Experience
AlertMedia
Director of Inbound Marketing
Austin (July 2021 – Present)
Nexthink
Senior Growth Marketing Manager
Austin (Oct. 2020 — July 2021)
- Developed the company’s campaign framework that was implemented for all net-new lead-generation campaigns as well as upsell campaigns targeting existing customers.
- Spearheaded Nexthink’s global go-to-market campaign efforts and served as project orchestrator across teams to deploy every campaign from planning to execution.
- Collaborated with executive management to model upcoming campaign themes, calendars, timelines, and resources needed to ensure successful and timely campaign launches.
- Leveraged intent data to improve target account conversion and build custom campaigns to target key stakeholders.
- Identified relevant third-party vendors to partner with and help expand the company’s offering to new audiences.
Feedvisor
Director of Digital Marketing
New York (Nov. 2019 — Oct. 2020)
- Articulated Feedvisor’s marketing plan and go-to-market strategy to deliver on the company’s growth goals and reach the relevant target personas.
- Conceptualized every campaign and touchpoint in the demand generation plan to attract marketing qualified leads (MQLs) and accelerate them down the funnel.
- Orchestrated account-based marketing (ABM) programs, nurture programs, weekly newsletters, customer communication, and all other email marketing initiatives conducted through Marketo.
- Led the website’s optimization roadmap, front and back-end web development, and A/B tests to drive higher conversion.
- Managed the referral and affiliate partnership programs to build strategic relationships with key industry vendors.
- Oversaw a team of 4 direct reports and a group of third-party agencies (SEO, PPC, PR, developers, among others).
Senior Digital Marketing Manager
New York (Nov. 2017 — Oct. 2019)
- Conceptualized the demand generation and digital marketing strategies to generate qualified leads and strengthen the company’s thought leadership.
- Ideated acquisition and growth campaigns across online channels: Facebook, Google, LinkedIn, Reddit, Amazon Advertising.
- Analyzed the performance of all tactical and lead generation programs in Marketo and Salesforce.
- Spearheaded the corporate website’s redesign project following the company’s rebranding in 2018.
- Oversaw a team of 4 direct reports, a group of third-party agencies, and a $1.5M annual budget.
Work Samples
Mediaplanet
Head of Ad Operations & Analytics
New York (Nov. 2014 — Nov. 2017)
- Assembled and managed a global 5-person team of digital analysts responsible for online content distribution, content measurement, and customer-facing reporting.
- Partnered with 20 vendors to grow Mediaplanet’s content distribution network across North America and Europe.
- Introduced and trained power users on ad ops and analytics tools: Adobe Omniture, Moat Analytics, and Google Ad Manager – formerly known as DoubleClick for Publishers.
- Produced a series of marketing best-practices collateral including: handbooks, video tutorials and product decks.
- Achieved a reduction in global digital traffic acquisition costs by 14% in 2016.
Digital Traffic Manager
New York (Nov. 2013 — Oct. 2014)
- Managed the day-to-day online traffic operations for 100+ quarterly campaigns in U.S. and Canada.
- Redefined and launched a consolidated website “hub” strategy for all the Mediaplanet-owned microsites in U.S. and Canada.
- Defined the methodology and key performance indicators to measure digital campaign’s success based on client’s needs.
- Introduced and trained power users on new analytics software: Adobe Omniture.
Work Samples
BuzzFeed
New York (Sept. 2013 — Nov. 2013)
- Published weekly stories about pop culture, entertainment, technology, and breaking news: work samples.
MIG
Marketing Coordinator
New York (Sept. 2012 — Oct. 2013)
- Defined the company’s key corporate message and product’s value proposition.
- Spearheaded email marketing strategy and automation.
- Created outbound lead-generation campaigns: email marketing and product webinars.
- Optimized corporate website by implementing SEO and SEM strategies with to increase lead generation.
Major League Soccer
Marketing Intern
New York (Feb. 2012 — Sept. 2012)
- Supported sales and business development teams with market research.
- Coordinated email marketing campaigns, email subscriber acquisition and CRM platforms.
- Assisted in the day-to-day administration of media assets and creative requests.
Microsoft
Account Manager
Buenos Aires (April 2011 — Jan. 2012)
- Developed customer relationships with C-level executives and business decision makers.
- Demonstrated Microsoft’s commitment to help customers improve their businesses.
- Managed sales pipeline, forecasting, lead generation, and product cross and up-selling.
Mindshare
Media Assistant
Buenos Aires (March 2008 — Feb. 2010)
- Implemented media plans and assisted in the selection and scheduling of online and offline channels.
- Gathered data for execution of media plans, including: target audiences delivery, rates, etc.
- Performed competitive and positioning reports to accomplish accurate strategic media planning.
Education
University of Michigan (Coursera)
"Python for Everybody" Online Course
New York (2016)
NewsCred
"Think Content Marketing" Online Course
New York (2016)
Adobe
Adobe Analytics User Certificate
Stockholm (2014)
Universidad de Ciencias Empresariales y Sociales (UCES)
B.S. in Marketing
Buenos Aires (2007–2011)
Skills
Google Analytics
100%
Project Management
100%
Email Marketing
100%
Español
100%
Facebook Ads
90%
Marketo
90%
WordPress
90%
Photoshop
90%
Google Ads
80%
Account-Based Marketing
80%
Salesforce
80%
HTML & CSS
80%