Tobias Del Fa

Tobias Del Fa, Tobias Delfa, Digital Marketing
Tobias Del Fa
📍 Austin, TX

Experience

Nexthink

Senior Growth Marketing Manager

Austin (Oct. 2020 — present)

Feedvisor

Director of Digital Marketing

New York (Nov. 2019 — Oct. 2020)

  • Articulated Feedvisor’s marketing plan and go-to-market strategy to deliver on the company’s growth goals and reach the relevant target personas. 
  • Conceptualized every campaign and touchpoint in the demand generation plan to attract marketing qualified leads (MQLs) and accelerate them down the funnel. 
  • Orchestrated account-based marketing (ABM) programs, nurture programs, weekly newsletters, customer communication, and all other email marketing initiatives conducted through Marketo. 
  • Led the website’s optimization roadmap, front and back-end web development, and A/B tests to drive higher conversion. 
  • Managed the referral and affiliate partnership programs to build strategic relationships with key industry vendors. 
  • Oversaw a team of 4 direct reports and a group of third-party agencies (SEO, PPC, PR, developers, among others).

Senior Digital Marketing Manager

New York (Nov. 2017 — Oct. 2019)

  • Conceptualized the demand generation and digital marketing strategies to generate qualified leads and strengthen the company’s thought leadership.
  • Ideated acquisition and growth campaigns across online channels: Facebook, Google, LinkedIn, Reddit, Amazon Advertising. 
  • Analyzed the performance of all tactical and lead generation programs in Marketo and Salesforce. 
  • Spearheaded the corporate website’s redesign project following the company’s rebranding in 2018. 
  • Oversaw a team of 4 direct reports, a group of third-party agencies, and a $1.5M annual budget.

Work Samples

Mediaplanet

Head of Ad Operations & Analytics

New York (Nov. 2014 — Nov. 2017)

  • Assembled and managed a global 5-person team of digital analysts responsible for online content distribution, content measurement, and customer-facing reporting.
  • Partnered with 20 vendors to grow Mediaplanet’s content distribution network across North America and Europe.
  • Introduced and trained power users on ad ops and analytics tools: Adobe Omniture, Moat Analytics, and Google Ad Manager – formerly known as DoubleClick for Publishers.
  • Produced a series of marketing best-practices collateral including: handbooks, video tutorials and product decks.
  • Achieved a reduction in global digital traffic acquisition costs by 14% in 2016.

Digital Traffic Manager

New York (Nov. 2013 — Oct. 2014)

  • Managed the day-to-day online traffic operations for 100+ quarterly campaigns in U.S. and Canada.
  • Redefined and launched a consolidated website “hub” strategy for all the Mediaplanet-owned microsites in U.S. and Canada.
  • Defined the methodology and key performance indicators to measure digital campaign’s success based on client’s needs.
  • Introduced and trained power users on new analytics software: Adobe Omniture.

Work Samples

BuzzFeed

New York (Sept. 2013 — Nov. 2013)

  • Published weekly stories about pop culture, entertainment, technology, and breaking news: work samples.

MIG

Marketing Coordinator

New York (Sept. 2012 — Oct. 2013)

  • Defined the company’s key corporate message and product’s value proposition.
  • Spearheaded email marketing strategy and automation.
  • Created outbound lead-generation campaigns: email marketing and product webinars.
  • Optimized corporate website by implementing SEO and SEM strategies with to increase lead generation.

Major League Soccer

Marketing Intern

New York (Feb. 2012 — Sept. 2012)

  • Supported sales and business development teams with market research.
  • Coordinated email marketing campaigns, email subscriber acquisition and CRM platforms.
  • Assisted in the day-to-day administration of media assets and creative requests.

Microsoft

Account Manager

Buenos Aires (April 2011 — Jan. 2012)

  • Developed customer relationships with C-level executives and business decision makers.
  • Demonstrated Microsoft’s commitment to help customers improve their businesses.
  • Managed sales pipeline, forecasting, lead generation, and product cross and up-selling.

Mindshare

Media Assistant

Buenos Aires (March 2008 — Feb. 2010)

  • Implemented media plans and assisted in the selection and scheduling of online and offline channels.
  • Gathered data for execution of media plans, including: target audiences delivery, rates, etc.
  • Performed competitive and positioning reports to accomplish accurate strategic media planning.

Education

University of Michigan (Coursera)

Online Course: Python for Everybody

New York (2016)

NewsCred

Online Course: Think Content Marketing

New York (2016)

Adobe

Certificate: Adobe Analytics User

Stockholm (2014)

Universidad de Ciencias Empresariales y Sociales (UCES)

B.S. in Marketing

Buenos Aires (2007–2011)

Skills

Google Analytics 100%
Project Management 100%
Email Marketing 100%
Español 100%
Facebook Ads 90%
Marketo 90%
WordPress 90%
Photoshop 90%
Google Ads 80%
Account-Based Marketing 80%
Salesforce 80%
HTML & CSS 80%

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