Lead Lifecycle Management for B2B Marketing

How Lead Lifecycle Management Can Boost Your Revenue Growth

Lead Lifecycle Management (LLM) is a crucial aspect of any B2B company that relies on lead generation to propel their sales.

The process involves managing and nurturing leads from the moment they enter the database until they become customers (and beyond). It is a holistic process that involves multiple departments, including marketing, sales, and operations, working together to achieve a common goal.

In this post, we will explore lead lifecycle management in detail and focus on marketing benefits and the interdepartmental links.

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Data Hygiene in B2B Companies

Why Is Data Hygiene Important for B2B Companies

Any organization must practice data hygiene, but it is particularly crucial in the B2B sector as firms frequently deal with substantial volumes of consumer data that must be kept secure and current.

To effectively manage and track their interactions with current and potential customers, companies must have clean and reliable data, especially if they have access to a CRM system such as Salesforce or Hubspot. This article outlines the benefits of data hygiene and offers suggestions for how to do it successfully.

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Lead Scoring and Lead Routing

What Are the Benefits of Lead Scoring and Lead Routing?

As more B2B companies spend time and money creating a strong demand generation strategy, the significance of lead scoring and lead routing cannot be emphasized.

To accelerate reaction times and increase conversions and revenue, marketers may effectively identify high-quality leads and send them to the relevant sales teams by assuring the automation of these processes.

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Artificial Intelligence for Content Creation

The Future of AI-Generated Content

The power of Artificial Intelligence is gaining more momentum and its impact on the world is rapidly growing. AI has been used in a variety of ways, from entertainment and healthcare to finance and logistics, and is becoming increasingly prevalent in our daily lives.

One of AI’s most popular uses that continues to make headlines is its ability to generate content, doing an incredible job mimicking humans and delivering very realistic results, indeed this entire article has been created by OpenAI’s ChatGPT and briefly edited by a person.

So could artificial intelligence be the future of content writing and where should we draw the line?

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OG User Names for Instagram

Everything You Need to Know About OG User Names

You might have recently seen stories involving people’s Instagram accounts getting hacked, followed by phones suddenly losing service, and sometimes culminating in threatening messages from sketchy numbers.

Welcome to the world of SIM hijackers and user name marketplaces, where you can trade rare social media accounts –like @rainbow or @power– for Bitcoin from anonymous people on the Internet, and never know for certain if they were procured legally or if you will get scammed.

This post focuses on OG (which stands for “original”) user names for popular and rapidly-growing social media platforms and what you need to know before trying to buy one.

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Available Domain Search

4 Free Online Tools to Find Available Domain Names

You came up with a great business idea, thought of a few catchy business names, went to buy the domain, and boom… it’s taken. Sounds familiar?

Finding the perfect domain name for your startup can be a tedious task. Most of the good brand names have been already registered and there are hundreds of top-level domains to choose from. So where do you begin when you are trying to bring your new business idea to life?

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Brands Shorter Names

4 Lessons From Brands Shortening Their Names

We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?

The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.

This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.

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Build Brands Expired Domains

How to Build a Brand Using Expired Domains

Building a brand is no easy feat.

It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.

But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?

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Tois Blog Website Redesign

9 Tips for a Successful Corporate Website Redesign

In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.

The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.

This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.

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