Any organization must practice data hygiene, but it is particularly crucial in the B2B sector as firms frequently deal with substantial volumes of consumer data that must be kept secure and current.
To effectively manage and track their interactions with current and potential customers, companies must have clean and reliable data, especially if they have access to a CRM system such as Salesforce or Hubspot. This article outlines the benefits of data hygiene and offers suggestions for how to do it successfully.