When Julissa first proposed revamping our lead scoring model, I’ll admit I was skeptical. Our current process of assigning scores based on a few generic criteria and then manually reviewing each lead had, in my view, served us well enough. But Julissa, our intrepid Marketing Operations Manager, insisted we needed to get more scientific.
“We’re leaving money on the table with our outdated lead scoring methods,” she declared during one fateful team meeting. “Hand-scoring leads is inefficient. We risk misjudging the quality of our leads without a systematic approach.”
