For seasoned digital marketers well-versed in website analytics, the release of Google’s next-generation GA4 earlier this year likely piqued both curiosity and uncertainty. The overhaul aims to tame the platform’s complexity with a more intuitive interface tapping advanced machine learning.
Yet shifting from the familiar bounds of Universal Analytics gives pause. Will the benefits warrant enduring the learning curve when existing tools mostly suffice?
As a small business owner, establishing an online presence is crucial for reaching customers and growing your brand. However, deciding on whether you want to manage your own website, or get a domain name to match your brand can seem overwhelming.
In this post, we will explore why investing in your own custom domain name, the pros and cons of choosing this path, and the importance for legitimizing your business online and setting yourself up for long term success.
You came up with a great business idea, thought of a few catchy business names, went to buy the domain, and boom… it’s taken. Sounds familiar?
Finding the perfect domain name for your startup can be a tedious task. Most of the good brand names have been already registered and there are hundreds of top-level domains to choose from. So where do you begin when you are trying to bring your new business idea to life?
Google has been known for promoting user security throughout its many products yet their latest plan for Google Chrome entertains killing the URL.
In an attempt to retire long and unintelligible URLs, which could lead to confusion and potential scams, Google is taking a stance against hackers and malicious websites.
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
