Unlocking the Full Potential of GA4

Unlocking the Full Potential of Google Analytics 4

For seasoned digital marketers well-versed in website analytics, the release of Google’s next-generation GA4 earlier this year likely piqued both curiosity and uncertainty. The overhaul aims to tame the platform’s complexity with a more intuitive interface tapping advanced machine learning.

Yet shifting from the familiar bounds of Universal Analytics gives pause. Will the benefits warrant enduring the learning curve when existing tools mostly suffice?

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Digital Performance Marketing Playbook for B2B Companies

The B2B Digital Performance Marketing Playbook

When I first started handling paid campaigns, my boss, Claudia, made things simple: “Keep within budget and get some good leads.” Easy enough, I thought. But that was before getting immersed in the labyrinth of digital channels confronting today’s B2B marketers.

Programmatic advertising, social media funnels, lead-based bids—the demand generation learning curve was steep. However, with a disciplined approach and testing mindset, I’ve found traction.

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How to Build a Lead Scoring Engine in Marketo and Salesforce

How to Build a Lead Scoring Engine

When Julissa first proposed revamping our lead scoring model, I’ll admit I was skeptical. Our current process of assigning scores based on a few generic criteria and then manually reviewing each lead had, in my view, served us well enough. But Julissa, our intrepid Marketing Operations Manager, insisted we needed to get more scientific.

“We’re leaving money on the table with our outdated lead scoring methods,” she declared during one fateful team meeting. “Hand-scoring leads is inefficient. We risk misjudging the quality of our leads without a systematic approach.”

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Domains for SMB Companies

Why Your Small Business Needs Its Own Domain Name

As a small business owner, establishing an online presence is crucial for reaching customers and growing your brand. However, deciding on whether you want to manage your own website, or get a domain name to match your brand can seem overwhelming.

In this post, we will explore why investing in your own custom domain name, the pros and cons of choosing this path, and the importance for legitimizing your business online and setting yourself up for long term success.

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Demand Generation at High-Growth Tech Startups

Mastering Demand Generation in High-Growth Tech Companies

Demand generation is crucial for driving growth and revenue at high-growth tech companies. As competition intensifies and new innovations disrupt the marketplace, a stellar demand generation leader is key to propelling customer acquisition and brand awareness.

Mastering demand generation in the dynamic tech sector requires a strategic mindset, analytical prowess, creative thinking, and technological savvy. In this post we will discuss the hard and soft skills that any demand gen leader would need to succeed.

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Demand Generation Marketing Strategies

Demand Generation Strategies to Attract More Marketing Qualified Leads

Every tech startup knows the importance of generating marketing qualified leads (MQLs) to build a healthy sales pipeline. Yet excelling at demand generation takes more than just churning out content and waiting for people to flock to your website – you need the right strategies and data to optimize your efforts and ensure success.

In this post, we’ll explore proven demand generation tactics that can help boost your results. We will also discuss how to track the metrics that matter and continuously improve your campaigns. By focusing on optimization, you can generate more high-quality leads while spending less.

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Lead Lifecycle Management for B2B Marketing

How Lead Lifecycle Management Can Boost Your Revenue Growth

Lead Lifecycle Management (LLM) is a crucial aspect of any B2B company that relies on lead generation to propel their sales.

The process involves managing and nurturing leads from the moment they enter the database until they become customers (and beyond). It is a holistic process that involves multiple departments, including marketing, sales, and operations, working together to achieve a common goal.

In this post, we will explore lead lifecycle management in detail and focus on marketing benefits and the interdepartmental links.

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Why Is Data Hygiene Important for B2B Companies

Any organization must practice data hygiene, but it is particularly crucial in the B2B sector as firms frequently deal with substantial volumes of consumer data that must be kept secure and current.

To effectively manage and track their interactions with current and potential customers, companies must have clean and reliable data, especially if they have access to a CRM system such as Salesforce or Hubspot. This article outlines the benefits of data hygiene and offers suggestions for how to do it successfully.

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Marketing Lead Scoring

What Are the Benefits of Lead Scoring and Lead Routing?

As more B2B companies spend time and money creating a strong demand generation strategy, the significance of lead scoring and lead routing cannot be emphasized.

To accelerate reaction times and increase conversions and revenue, marketers may effectively identify high-quality leads and send them to the relevant sales teams by assuring the automation of these processes.

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Artificial Intelligence for Content Creation

The Future of AI-Generated Content

In 2021, a painting fetched over $430,000 at a prestigious Christies auction. Depicting a portly gentleman in a black frock coat, the work was executed in a strikingly realistic style. What made “Edmond de Belamy” unique, however, was its creator. The artist was not a human, but an artificial intelligence algorithm named GAN. In the world of fine art, AI had thrown down the gauntlet to its flesh-and-blood competitors.

Of course, mimicking creative human output is nothing new for AI. Computer generated novels, symphonies, even culinary recipes have all emerged from silicon minds. But lately, a new frontier of machine-made content has been making waves – articles, blog posts, social media copy and other written media.

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