We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?
The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.
This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.
Building a brand is no easy feat.
It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.
But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?
Google has been known for promoting user security throughout its many products yet their latest plan for Google Chrome entertains killing the URL.
In an attempt to retire long and unintelligible URLs, which could lead to confusion and potential scams, Google is taking a stance against hackers and malicious websites.
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
Premium domains (and many other digital assets), like wine or cheese, get better with age. This might sound like a tacky metaphor, but there’s plenty of evidence that the value of domains tends to increase with time, and it’s not just because good things happen to those who wait.
2018 is the year I managed to sell my first premium domain.
Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.
GoDaddy defines premium domains as short, memorable, easy-to-spell names that end in a popular extension like .com which tend to cost a lot more than normal domains.
Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
The year was 2013, and while I was bored to death with my meaningless home-office job, BuzzFeed was becoming the king of viral content.
I clearly needed a distraction and decided to take a stab at writing content for the BuzzFeed community (for free and without any expectations).
Facebook is by far the top advertising platform for any digital marketer.
Their offering includes vast targeting capabilities, granular audience segmentation, catchy ad placements, and much more. When combined correctly, it can deliver amazing results for your company, such as increasing website traffic and driving conversions.
Billions of people share every second of their lives on every platform under the sun, broadcasting infinite amounts of content to the world, but only consuming a fraction.
Welcome to the era of information overload and shorter attention spans.