Brands Shorter Names

4 Lessons From Brands Shortening Their Names

We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?

The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.

This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.

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Build Brands Expired Domains

How to Build a Brand Using Expired Domains

Building a brand is no easy feat.

It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.

But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?

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Tois Blog Website Redesign

9 Tips for a Successful Corporate Website Redesign

In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.

The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.

This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.

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Tois Sell Premium Domains

5 Things I Learned Making $1,000 Selling Premium Domains

2018 is the year I managed to sell my first premium domain.

Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.

GoDaddy defines premium domains as short, memorable, easy-to-spell names that end in a popular extension like .com which tend to cost a lot more than normal domains.

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Tois Blog Facebook Ads

How to Increase Website Traffic With Facebook Ads

Facebook is by far the top advertising platform for any digital marketer.

Their offering includes vast targeting capabilities, granular audience segmentation, catchy ad placements, and much more. When combined correctly, it can deliver amazing results for your company, such as increasing website traffic and driving conversions.

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