Lead Lifecycle Management (LLM) is a crucial aspect of any B2B company that relies on lead generation to propel their sales.
The process involves managing and nurturing leads from the moment they enter the database until they become customers (and beyond). It is a holistic process that involves multiple departments, including marketing, sales, and operations, working together to achieve a common goal.
In this post, we will explore lead lifecycle management in detail and focus on marketing benefits and the interdepartmental links.
Any organization must practice data hygiene, but it is particularly crucial in the B2B sector as firms frequently deal with substantial volumes of consumer data that must be kept secure and current.
To effectively manage and track their interactions with current and potential customers, companies must have clean and reliable data, especially if they have access to a CRM system such as Salesforce or Hubspot. This article outlines the benefits of data hygiene and offers suggestions for how to do it successfully.
As more B2B companies spend time and money creating a strong demand generation strategy, the significance of lead scoring and lead routing cannot be emphasized.
To accelerate reaction times and increase conversions and revenue, marketers may effectively identify high-quality leads and send them to the relevant sales teams by assuring the automation of these processes.