How to Build a Lead Scoring Engine in Marketo and Salesforce

How to Build a Lead Scoring Engine

When Julissa first proposed revamping our lead scoring model, I’ll admit I was skeptical. Our current process of assigning scores based on a few generic criteria and then manually reviewing each lead had, in my view, served us well enough. But Julissa, our intrepid Marketing Operations Manager, insisted we needed to get more scientific.

“We’re leaving money on the table with our outdated lead scoring methods,” she declared during one fateful team meeting. “Hand-scoring leads is inefficient. We risk misjudging the quality of our leads without a systematic approach.”

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Lead Lifecycle Management for B2B Marketing

How Lead Lifecycle Management Can Boost Your Revenue Growth

Lead Lifecycle Management (LLM) is a crucial aspect of any B2B company that relies on lead generation to propel their sales.

The process involves managing and nurturing leads from the moment they enter the database until they become customers (and beyond). It is a holistic process that involves multiple departments, including marketing, sales, and operations, working together to achieve a common goal.

In this post, we will explore lead lifecycle management in detail and focus on marketing benefits and the interdepartmental links.

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Why Is Data Hygiene Important for B2B Companies

Any organization must practice data hygiene, but it is particularly crucial in the B2B sector as firms frequently deal with substantial volumes of consumer data that must be kept secure and current.

To effectively manage and track their interactions with current and potential customers, companies must have clean and reliable data, especially if they have access to a CRM system such as Salesforce or Hubspot. This article outlines the benefits of data hygiene and offers suggestions for how to do it successfully.

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Marketing Lead Scoring

What Are the Benefits of Lead Scoring and Lead Routing?

As more B2B companies spend time and money creating a strong demand generation strategy, the significance of lead scoring and lead routing cannot be emphasized.

To accelerate reaction times and increase conversions and revenue, marketers may effectively identify high-quality leads and send them to the relevant sales teams by assuring the automation of these processes.

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