Lead Lifecycle Management (LLM) is a crucial aspect of any B2B company that relies on lead generation to propel their sales.
The process involves managing and nurturing leads from the moment they enter the database until they become customers (and beyond). It is a holistic process that involves multiple departments, including marketing, sales, and operations, working together to achieve a common goal.
In this post, we will explore lead lifecycle management in detail and focus on marketing benefits and the interdepartmental links.
