As a small business owner, establishing an online presence is crucial for reaching customers and growing your brand. However, deciding on whether you want to manage your own website, or get a domain name to match your brand can seem overwhelming.
In this post, we will explore why investing in your own custom domain name, the pros and cons of choosing this path, and the importance for legitimizing your business online and setting yourself up for long term success.
You came up with a great business idea, thought of a few catchy business names, went to buy the domain, and boom… it’s taken. Sounds familiar?
Finding the perfect domain name for your startup can be a tedious task. Most of the good brand names have been already registered and there are hundreds of top-level domains to choose from. So where do you begin when you are trying to bring your new business idea to life?
Building a brand is no easy feat.
It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.
But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?
Premium domains (and many other digital assets), like wine or cheese, get better with age. This might sound like a tacky metaphor, but there’s plenty of evidence that the value of domains tends to increase with time, and it’s not just because good things happen to those who wait.
2018 is the year I managed to sell my first premium domain.
Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.
GoDaddy defines premium domains as short, memorable, easy-to-spell names that end in a popular extension like .com which tend to cost a lot more than normal domains.
Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
2017 was the year I became obsessed with premium domain names.
While everyone else was busy with cryptocurrency and the elections, I was getting deeply immersed in premium domains, more specifically 4-letter .com’s (also known as LLLL.com domains).
Brand names hold a peculiar fascination in today’s marketplace. With so many companies vying for our attention, a distinctive and memorable name can make all the difference.
Take Tois, for example. This intriguing neologism has been adopted as our very own brand name. But what exactly does it mean? As it turns out, unraveling the mysteries behind this brand leads us down some fascinating lexical rabbit holes.
