You came up with a great business idea, thought of a few catchy business names, went to buy the domain, and boom… it’s taken. Sounds familiar?
Finding the perfect domain name for your startup can be a tedious task. Most of the good brand names have been already registered and there are hundreds of top-level domains to choose from. So where do you begin when you are trying to bring your new business idea to life?
Building a brand is no easy feat.
It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.
But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?
Premium domains (and many other digital assets), like wine or cheese, get better with age. This might sound like a tacky metaphor, but there’s plenty of evidence that the value of domains tends to increase with time, and it’s not just because good things happen to those who wait.
2018 is the year I managed to sell my first premium domains.
Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.
Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
2017 was the year I became obsessed with premium domain names.
While everyone else was busy with hurricanes, cryptocurrency, and Trump, I was getting deeply immersed in premium domains, more specifically the 4-letter .com kind (also known as LLLL.com domains).