Premium Domains You Didn’t Know Were Owned By Brands

Tois Domains Owned by Brands

Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.

We covered the importance of premium .com’s before, however, big brands are on a different playing field. Some of the world’s largest companies go after the top-of-the-line .com’s: dictionary word domain names.

If you think about it, it makes sense that Citibank bought for $1.8 million, or that Toys “R” Us paid $5 million for It is a smart marketing strategy that immediately links a brand to the word at hand. Wouldn’t you want to go to and get to Barnes and Noble’s website?

Wouldn’t you want to go to and get to Barnes and Noble’s website?

We decided to compile a list to highlight some of the dictionary word domain names owned by brands of various industries.


On top of, Citibank also owns, while Bank of America acquired for $3 million in the year 2000.

Along these lines, there is American Express with and, Fidelity with and, and Discover with

Intuit, the company behind TurboTax, owns domains like and Speaking of payroll, is surprisingly not owned by a bank, but rather a media company (keep reading).


It is also logical for tech companies to be ahead of the game when it comes to internet domains.

Microsoft is in possession of and while Apple owns,,,, in addition to all of the .com’s for their signature products.

AOL has, and strangely enough, Intel naturally owns, as well as and

Salesforce, famous for their CRM solutions, owns domains such as:,, and Oracle, on the other hand, owns


Domains containing specific disorder keywords such as, and are owned by GlaxoSmithKline.

Sanofi-Aventis has and, Johnson&Johnson has, Pfizer has, Bayer has, and Novartis has

1800 Contacts of course needs to own and they also happen to have


We mentioned earlier that is owned by Barnes and Noble (as well as, while is owned by Fandango, and is owned by CBS.

Disney is behind very appropriate domains like and  TIME is the owner of and

Last but not least, is owned by VIACOM, currently linking back to the MTV website. If you go to, you’d end up on the History Channel site, owned by A&E Networks.

Disney is behind very appropriate domains like and

Consumer Goods

What happens when you type on your browser? You get to PepsiCo’s Frito-Lay website. Contrarily, when you go to, you will end up in Hidden Valley’s ranch sauce site. is owned by Unilever, as well as and, and Campbell’s has Kraft owns,, and Nestle is in possession of a broader word:

Alcohol related keywords such as, and, are all owned by beverage giant DIAGEO.

The domains and are owned by Clorox while Procter & Gamble has,,,, and


Tell me what clothing item you are looking for and you will end up on a fairly related website:

  • is owned by Burlington Coat Factory.
  • is owned by Amazon.
  • is owned by Men’s Wearhouse.
  • is owned by Sunglass Hut.
  • is owned by Zappos.


There are many other premium dictionary word domains owned by big brands that we also wanted to give a shoutout to.

PetSmart owns, and OTIS, the elevator company, has,, and

The domain is owned by Monster, by Travelocity, by Sherwin Williams, by Honda, and by Toys “R” Us.

The internet bubble might have burst many years ago now, but the value of dictionary word domain names is still high, and this can be seen beyond the ones owned by big brands.

Domains such as,,,,, have all been sold for millions of dollars. The rationale is simple: common dictionary words are more likely to be typed in a browser.

The rationale is simple: common dictionary words are more likely to be typed in a browser.

And it is true that search engines and social media have now replaced the need to type a URL in a browser – yet websites are not going anywhere

Brands will continue to send people back to their sites. Whether it is to their e-commerce stores, or to their content marketing, or to a specific landing page, this is not changing anytime soon.

So if you are still planning to start your own company, don’t forget that branding is fundamental, and a premium domain will always help you develop your brand. 💸