For seasoned digital marketers well-versed in website analytics, the release of Google’s next-generation GA4 earlier this year likely piqued both curiosity and uncertainty. The overhaul aims to tame the platform’s complexity with a more intuitive interface tapping advanced machine learning.
Yet shifting from the familiar bounds of Universal Analytics gives pause. Will the benefits warrant enduring the learning curve when existing tools mostly suffice?
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
Premium domains (and many other digital assets), like wine or cheese, get better with age. This might sound like a tacky metaphor, but there’s plenty of evidence that the value of domains tends to increase with time, and it’s not just because good things happen to those who wait.
The year was 2013, and while I was bored to death with my meaningless home-office job, BuzzFeed was becoming the king of viral content.
I clearly needed a distraction and decided to take a stab at writing content for the BuzzFeed community (for free and without any expectations).
Facebook is by far the top advertising platform for any digital marketer.
Their offering includes vast targeting capabilities, granular audience segmentation, catchy ad placements, and much more. When combined correctly, it can deliver amazing results for your company, such as increasing website traffic and driving conversions.
Billions of people share every second of their lives on every platform under the sun, broadcasting infinite amounts of content to the world, but only consuming a fraction.
Welcome to the era of information overload and shorter attention spans.
Brand names hold a peculiar fascination in today’s marketplace. With so many companies vying for our attention, a distinctive and memorable name can make all the difference.
Take Tois, for example. This intriguing neologism has been adopted as our very own brand name. But what exactly does it mean? As it turns out, unraveling the mysteries behind this brand leads us down some fascinating lexical rabbit holes.
