Brands Shorter Names

4 Lessons From Brands Shortening Their Names

We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?

The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.

This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.

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Build Brands Expired Domains

How to Build a Brand Using Expired Domains

Building a brand is no easy feat.

It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.

But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?

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