You might have recently seen stories involving people’s Instagram accounts getting hacked, followed by phones suddenly losing service, and sometimes culminating in threatening messages from sketchy numbers.
Welcome to the world of SIM hijackers and user name marketplaces, where you can trade rare social media accounts –like @rainbow or @power– for Bitcoin from anonymous people on the Internet, and never know for certain if they were procured legally or if you will get scammed.
This post focuses on OG (which stands for “original”) user names for popular and rapidly-growing social media platforms and what you need to know before trying to buy one.
We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?
The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.
This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.
Building a brand is no easy feat.
It all starts with a great idea… followed by choosing the perfect name, designing a logo, building a website, creating a social media presence, driving sales, etc.
But what if you get stuck along the way? Or if you can’t find a good name? Or if the domain is registered? Or if the social media profiles have been taken? How do you carry on?
2018 is the year I managed to sell my first premium domains.
Not only was I able to sell a few domain names —a feat I believed to be almost impossible— but I also managed to snag $1,000 in a single transaction.
Brands spend millions of dollars every year on all kinds of assets, from human capital to trademarks to real estate, but there is a highly valuable type of intellectual property that might go unnoticed: premium domains.
I keep getting the question about the real meaning of “Tois” – presumably because the company’s name is not a dictionary word in any of the most spoken languages.