For seasoned digital marketers well-versed in website analytics, the release of Google’s next-generation GA4 earlier this year likely piqued both curiosity and uncertainty. The overhaul aims to tame the platform’s complexity with a more intuitive interface tapping advanced machine learning.
Yet shifting from the familiar bounds of Universal Analytics gives pause. Will the benefits warrant enduring the learning curve when existing tools mostly suffice?
In 2021, a painting fetched over $430,000 at a prestigious Christies auction. Depicting a portly gentleman in a black frock coat, the work was executed in a strikingly realistic style. What made “Edmond de Belamy” unique, however, was its creator. The artist was not a human, but an artificial intelligence algorithm named GAN. In the world of fine art, AI had thrown down the gauntlet to its flesh-and-blood competitors.
Of course, mimicking creative human output is nothing new for AI. Computer generated novels, symphonies, even culinary recipes have all emerged from silicon minds. But lately, a new frontier of machine-made content has been making waves – articles, blog posts, social media copy and other written media.
We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?
The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.
This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
The year was 2013, and while I was bored to death with my meaningless home-office job, BuzzFeed was becoming the king of viral content.
I clearly needed a distraction and decided to take a stab at writing content for the BuzzFeed community (for free and without any expectations).
Billions of people share every second of their lives on every platform under the sun, broadcasting infinite amounts of content to the world, but only consuming a fraction.
Welcome to the era of information overload and shorter attention spans.
