Brands Shorter Names

4 Lessons From Brands Shortening Their Names

We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?

The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.

This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.

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Tois Blog Website Redesign

9 Tips for a Successful Corporate Website Redesign

In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.

The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.

This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.

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