We covered the importance and benefits of using short names when launching a new brand – a practice that is followed by some of the world’s most successful companies. But why do some well-established brands decide to change their names?
The trend of shortening a name is a common strategy for large brands that have been around for a while and have since changed what they offer one way or another.
This post will focus on the benefits and consequences of changing your brand’s name based on the lessons learned from successful world-class companies.
In 2018, I served as Digital Marketing Manager at Feedvisor, a tech startup disrupting the Amazon marketplace.
The most challenging and rewarding project was to spearhead the corporate website redesign – a fundamental part of the company’s much needed rebranding.
This intense process taught me many things but here are the top 9 tips that would come in handy to anyone embarking on a similar endeavor.
There are many professional challenges for anyone managing a team of direct reports – and once in a blue moon, you might face the rare situation of losing everyone in your team, something I can relate with.
This is my account of the story and recommendations on how to avoid finding yourself in this unlucky situation.
This is a compilation of some the top inspirational quotes for startups and entrepreneurs that we’ve shared on social media so far. Enjoy!
The year was 2013, and while I was bored to death with my meaningless home-office job, BuzzFeed was becoming the king of viral content.
I clearly needed a distraction and decided to take a stab at writing content for the BuzzFeed community (for free and without any expectations).
Billions of people share every second of their lives on every platform under the sun, broadcasting infinite amounts of content to the world, but only consuming a fraction.
Welcome to the era of information overload and shorter attention spans.